Market Research
From industry specific market reports, to focus groups and direct conversations with the end user,
Conception has extensive experience in a range of research methods and services.
Market Research
For businesses both new and well established, it is vital to have a sound understanding of the market, or markets, you operate within. This goes hand in hand with developing a clear picture of who your target audience is and knowing the most effective ways of communicating with them.
Market research allows you to answer fundamental questions such as:
- How much are customers willing to pay for our product/service?
- Who are our main competitors?
- How do we compare on price/quality/service etc.?
- What is our current market position?
- Who is our target audience and how do we communicate with them?
- What opportunities are there in other countries?
- Is there demand in the market for our new product/service?
- How do we increase market share?
- What are the risks associated with entering a new market?
Why Choose Conception?
Our market research services include web based, face to face and telephone-based research where required. From industry specific market reports, to focus groups and direct conversations with the end user, Conception has extensive experience in a range of research methods.
Specialising in the manufacturing and engineering sectors, our team includes market research professionals that are equipped with the knowledge and resources to undertake research projects of any depth and size.
Whatever your growth strategy, whether you want to increase market share or completely diversify into a new market, Conception can help to answer key questions and provide a comprehensive report with practical recommendations to enable you to take the next step.
Our team can then develop a bespoke marketing and communication strategy, based on your growth objectives, that aligns with the market research findings, offering you a complete package.
Are you a manufacturing or engineering company looking to grow your business? Contact the experts!
Full service marketing consultancy
Manufacturing & engineering specialists
Experienced marketing professionals
Complete the quick contact form and a member of our team will be in touch
